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Most marketing leaders have bought into the concept of content marketing, but Aberdeen's new content marketing research shows a startling gap between the value of content marketing activity and the effectiveness with which firms execute.
Firms that get it right report significantly higher lead conversion and lower customer acquisition costs as a result. This Analyst Insight explores the transition to content marketing by focusing on the capabilities adopted most by top-performing companies, and includes an ROI analysis of content marketing best practices.
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