Why automotive marketers struggle to put data in the driving seat

With the global automotive industry expected to reach £69bn by 2020, making the most of a data-driven approach to automotive is a crucial differentiating factor in a growing and competitive market.

But though 90% of automotive businesses say data is a key investment area, brands still struggle to make sense of the data heading their way.

Auto brands can take control of data with 3 simple fundamentals.

Outlining actionable steps to data-driven success in the automotive industry, this Acxiom and Savanta report collates insight from 250 senior marketers, data influencers and decision-makers.

• Understand 3 fundamentals every data-driven marketer should do to achieve a truly data first marketing strategy
• Obtain key insights and statistics on the state of data-driven marketing in Auto
• Gain actionable steps to a truly data-driven approach, for competitive success, seamless customer experiences, greater trust and long-term loyalty

Download the report now to deliver the data-driven marketing your customers expect and deserve.

Offered Free by: Acxiom
See All Resources from: Acxiom