Why automotive marketers struggle to put data in the driving seat
With the global automotive industry expected to reach £69bn by 2020, making the most of a data-driven approach to automotive is a crucial differentiating factor in a growing and competitive market.
But though 90% of automotive businesses say data is a key investment area, brands still struggle to make sense of the data heading their way.
Auto brands can take control of data with 3 simple fundamentals.
Outlining actionable steps to data-driven success in the automotive industry, this Acxiom and Savanta report collates insight from 250 senior marketers, data influencers and decision-makers.
Download the report now to deliver the data-driven marketing your customers expect and deserve.
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