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Content Grows Up: How to Align Your Teams to Achieve Your Content Strategy
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"Content Grows Up: How to Align Your Teams to Achieve Your Content Strategy"
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To create better customer experiences, big companies often wind up spending millions developing, translating, distributing, and promoting their content. The problem is that most of them never see a return on their investment.

Active Content Governance has emerged to address this problem. It’s a systematic approach to:

  • Capturing and digitizing your company’s content strategy
  • Measuring your current content status
  • Actively guiding content creation to achieve your stated goals
  • Improving overall performance over time

Interested in learning more about Active Content Governance and why it’s become a competitive advantage for brands like VMware, IBM, Facebook and Google?

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