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The Data Deprecation Challenge and the Promise of Zero-Party Data
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"The Data Deprecation Challenge and the Promise of Zero-Party Data"

What Do 99% of Marketers Have in Common?

Data depreciation is disrupting standard marketing practices. It’s time to future-proof your strategy.

Nine in ten marketers plan to capture zero-party data in the next 12 months, but fewer than half know how to use it effectively. See how your strategy for the disruption of cookies-based marketing compares to the leaders surveyed in this vital study from Forrester Consulting.

Read this study to learn:

  • What you and your leadership don’t know about cookieless marketing
  • What you and your leadership need to know about cookieless marketing
  • How you can use zero-party data to build a more resilient strategy to attract, acquire, and retain customers


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